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The telecom industry today has reached a point where telcos are struggling to maintain their revenues plainly on conventional service offerings. Today the scenario is so complex that a price rise is a strict no-no for any provider considering a measure to sustain or generate revenues. New revenue streams exist in providing a variety of services and application, and promoting rise in volumes of subscriber usage. Business today has crossed the stage of rivalry and co-existence seems to be the order of the day. Providers now believe in partnering with each other to offer varied services and effective pricing to their customers through Interconnect.
Interconnect entails sharing of networks and voice traffic of different operators by other operators. Statistics prove that it is the second largest revenue generator for providers.
Although Interconnect brings in a lot of advantages, it also does involve a lot many challenges as well. Providers now have to deal with complexity of data records of value-added services such as SMS and MMS coming from disparate systems. This also brings in the need for rating these data records with respect to event, direction and zone. Other vital issues that need to be addressed include complexities in billing, revenue management and settlement posed by multi-disciplinary partners bundling multiple services bundled in a single package. Apart from these, flexibility in billing cycles, reconciliation and revenue assurance and the ever-changing requirements driven by market forces are also areas of prime concern. |
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| Crestel offers a robust and flexible Interconnect Billing solution that enables providers to generate new revenue streams. It offers transparency in interconnect agreements and settlements which is very important when multiple partners with multiple disciplines co-exist. Crestel's Mediation is easily integrable with third party network elements and is capable of being tuned to interpret varied CDR formats for different services. Its dynamic rating engine supports rule-based application of rates allowing providers to adapt easily to changing market dynamics. Besides providing flexibility in billing cycles, Crestel also provides revenue assurance through reconciliation and provides a variety of reports enabling the provider to take business and operational decisions. |
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