CRESTEL continuously thrives to upgrade existing features and introduce new offerings backed with efficient technologies and profitable partnerships. This newsletter gives insight about initiatives taken by CRESTEL in next generation technologies with market-focused approach, involving the 4Cs - customers, content partners, channel partners, competition.     In Spotlight CONVERGENT RATING & CHARGING Implementing real-time and pre-order rating of content services is one of the most arduous tasks in implementing a 3G billing system. Content may come from various quarters bringing to fore the need for integration, and complexities in rating. The main challenge lies in integration of content systems with the service provider’s interfaces. With opportunities aplenty, the main challenge providers’ face is with the integration of convergent rating and charging with other systems such as product management, customer management, balance management, voucher & recharge management, and billing. Read on to know how Crestel Convergent Rating & Charging enables providers to meet these challenges…