Billing and Revenue Management
Toll Free 1-800-301-00013       
Search
  INDUSTRY INSIGHTS

Ensuring QoE for your 3G Subscriber

Read more >


Moving to Next Generation Networks

Read More>

 

Role of CSN and challenges addressed n WiMAX 802.16e Ecosystem

Read More>

 

Opportunities aplenty in the telecom space are you ready for it?

Read More>
  Subscribe to Newsletter
Creating New Revenue Streams By Combining Policy Control & Rating

 

Telecom industry off-late has witnessed unprecedented growth with the launch of new services. In a non-converged environment, policies governing the behavior of services and subscribers on the network are decentralized over different components in disparate networks. Addition of a new service not only adds on to the complexity of the network but also leads to higher operational costs. This has led many a providers targeting triple-play and quad-play services to move towards convergence.
 
Subscribers thesedays have different modes of accessing services such as mobile, DSL, and wireless through which they access different applications having different bandwidth requirements, through different networks. In a converged environment, centralized Policy Control management enables operators to bind a policy to a subscriber which can be deployed across any access network that a subscriber roams to, thus guaranteeing Quality of Service and subscriber satisfaction. This also enables providers to differentiate service offerings based on the modes through which services are accessed, the time and place of access.
 
Operators are at a juncture where they've been successful in living upto customer's expectations through effective service delivery by Policy Control. However, the real challenge for them lies in generating new revenue streams by monetizing this differentiation by combining Policy Control with Rating.
 
Crestel combines Policy Control and Rating by providing policy orchestration functions that allow providers to define policies based on network and usage attributes, subscriber attributes and service attributes. These attributes are used to craft conditions and actions which constitute business rules. These business rules get applied by the policy rule engine based on application order. Using these rich set of features policy application functions can be applied at the system, network, subscriber, rating and service levels for greater control on service delivery and rating.
 
Policy Control applied at the network and subscriber level works diligently to provisioning the right QoS required by the subscriber to access a service. This not only provides the subscriber a rich experience but also ensures optimum utilization of network resources which inherently cuts costs and allows providers to manage more concurrent users in the network at any given point in time. Policy Control married with Rating gives service providers the luxury to monetize policy implementation by associating type of rating and promotions with each policy be it at the network or subscriber level. Rating in Crestel can be implemented subject to a variety of policy parameters such as time, volume, step-volume, location of access, type of device, type of access network, subscriber demographics, credit limit, type of service, type of plan and so on.
 
Let us see a few cases where combination of policy control with rating works to the advantage of entities within ecosystem viz. Customer and Service Provider tackling Competition.
 
POLICIES SCENARIOS - CRESTEL 4C BENEFITS
 
Sr. No. Policy Description Policy Components Crestel 4C Benefits
1

Case 1 - Differential rating with respect to type of access network

  • If access network is Wi-Fi, then charge rate A based on time
  • If access network is DSL, then charge rate B based on volume
  • If access network is 3G, then charge rate C based on volume
  • If access network is CDMA Data then charge rate D based on time

Policy Orchestration Functions

Network Level Attributes

  • Type of access network
  • Access Location
  • Subscriber Level Attributes
  • Subscriber entity

Policy Application Function

Rating

 

Customers

  • Single sign-on for accessing enriched services
  • Enjoy seamless service reliability and quality experience irrespective of mode & medium of service access
  • Value for money
  • Avail guidance in form or real-time notifications at the right time

Competition

  • Consolidation of data services
  • Centralized AAA across all data services
  • Differential Rating depending upon subscriber usage pattern
  • Optimum monetization on network resource usage based on multiple metrics
  • Provide differentiated services offerings depending upon subscriber profile
  • Reduction in subscriber churn through proactive notification and personalized subscriber experience
  • Faster rollout of services by Orchestrating Policies based on subscriber usage pattern, market conditions and upcoming socio-economic events
  • Provide appropriate QoS depending upon type of network and subscriber access preferences
2 Case 3 - Provide free usage to all on public holidays

Policy Orchestration Functions

Network Level Attributes

  • Access date & time

Policy Application Function

  • System
  • Rating

 

 

 

  
3 Case 4 - Allow unlimited download during day time on subscriber's birth day

Policy Orchestration Functions

Network Level Attributes

  • Access time

 

Subscriber Level Attributes

  • Subscriber identity
  • Subscriber Demographic details

Policy Application Function

  • Rating
  • Subscriber
  
4 Case 5 - If subscriber accessing from Wi-Fi then allow 2 concurrent logins and provide upload 64kbps and download 128kbps speed

Policy Orchestration Functions

Network Level Attributes

  • Access network Type

 

Subscriber Level Attributes

  • Subscriber identity
  • Subscriber Plan

Policy Application Function

  • Network
  
5 Case 6 - If subscriber's balance credit limit is 10% of what is allowed, then send notification with recharge options and URL for online recharge

Policy Orchestration Functions

Subscriber Level Attributes

  • Subscriber identity
  • Subscriber credit limit

 

Policy Application Function

  • Network
  
6 Case 7 - If subscriber is making call from video phone then provision QoS parameters to support video streaming

Policy Orchestration Functions

Subscriber Level Attributes

  • Subscriber identitylication Function

Network Level Attributes

  • Access Device
  • Type of Service

Policy Application Function

Network

  
7 Case 8 - If subscriber is making a VOIP call from SIP and calling to a SIP destination, then apply zero rating

Policy Orchestration Functions

Subscriber Level Attributes

  • Subscriber identity

Network Level Attributes

  • Subscriber Call Details
  • Type of Service

Policy Application Function

  • Rating
  
  NEWS
CRESTEL-Billing and
Revenue Management
 
  Connect with us
Twitter
Linkedin
Wireline Networks   |    Wireless Networks   |    Next Generation Networks   |   Content Copyright © 2010 Elitecore Technologies Ltd.