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INDUSTRY INSIGHTS |
Ensuring QoE for your 3G Subscriber
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Moving to Next Generation Networks
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Role of CSN and challenges addressed n WiMAX 802.16e Ecosystem
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Opportunities aplenty in the telecom space are you ready for it?
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Time to Get Creative: Downturn turned upturned 2008 to 2009
| Need a new approach to reduce leakage and increase margin? |
| Optimize your OSS/BSS infrastructure to get highest ROI |
| While we enter 2009 with fear and uncertainty due the global economic plunge, the silver lining is the Telecom sector which is expected to grow in emerging markets while maintain a balance in developed markets. However for operators this is a challenging year and they will need to adopt creative and innovative services in 2009 to keep the customer engaged. More than just any entertainment service customers are now demanding services that enable him in his day to day activities and delivers value for money. |
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| For the communications industry, this change in consumer behavior and attitude will create some interesting challenges & new opportunities. As with each new service added it will add to operators cost, to avoid this operators OSS BSS will be central to its ability to reduce cost through a convergent platform and roll out differentiated service that increasing ARPU. All Future expansion, new services and adaptability must be part of the equation to successfully benefit from the OSS BSS system. |
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| The most critical challenge confronting operators is optimizing their OSS and BSS platforms, systems, and processes to get the highest ROI. |
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| Top 5 tips for optimizing efficiency of your OSS BSS systems |
- Upgrade to next generation OSS BSS system - The launch of new services like triple play and Quad play puts greater pressure on your OSS/ BSS system, as with each new service you will have to have new interfaces with the OSS/ BSS system; this can become a costly and time consuming affair. It is ideal to shift to next generation OSS/ BSS to reduce the cost and launch services quickly. To be effective, OSS/BSS environments must transform from a network-centric approach, to a user-centric environment.
- Automation and process establishment - Establish systems and automation that smoothens the provider’s internal processes reducing manual tasks and cost. Setting up self service selection system that allow subscriber self provision and select the services that they desire on a real time basis, helps reduce lead time in service demand and delivery thereby increase customer satisfaction also the subscribers dependency on customer care representative is reduced.
- Micro segmentation at customer & service level - Turn OSS/BSS environments into a competitive advantage by segmentation at the customer, service and geographic layers, in-depth understanding of customer usage patterns, equips service providers with the knowledge to deploy and use a mix of different services and technologies profitably that match customer expectations.
- Add business rules - Define effective policies that match the business requirements to achieve highest ROI.
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Use Reports tool for deriving business critical information - Reports are a vital source of information to any organization for monitoring business growth and development. If reports tool is effectively utilized they help users to plan their activities in a better manner, provide invaluable input to the decision-making process and help in taking corrective measures.
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CRESTEL- Billing and Revenue
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